Apple TV: Price, hardware, software, and more

Apple TV is the umbrella term for Apple’s living room strategy. It encompasses hardware, software, and a streaming service, all of which share in the “Apple TV” name. Or maybe you’re talking about the Apple TV app, which is available most just on Apple TV, but also on other Apple products.

It gets a little confusing, perhaps. But that’s where we come in.

This is everything you need to know about Apple TV.

Apple TV 4K hardware with remote and retail box.
Phil Nickinson/Digital Trends

Apple TV hardware

Generally speaking, when you talk about Apple TV, you’re talking about hardware, or what commonly is referred to as a set-top box, which plugs into your television via HDMI. The official name of the current hardware is Apple TV 4K, which is now in its third generation.

The box itself about the size of a couple of decks of cards. And in typical Apple fashion, it’s a pretty stark design. Matte black plastic, with just the Apple logo on top, and some ports on the back.

There now are a couple versions of Apple TV 4K, which was last refreshed in October 2022 and sport mostly minor improvements on the previous version. They share the same parts and features for the most part. Apple refers to them as the “Wi-Fi model,” and the “Wi-Fi + Ethernet model.”

As the names imply, one only has wireless networking, and the other has a gigabit Ethernet port. That’s not the only distinction, though. The model with Ethernet has double the onboard storage at 128GB, and support for the Thread networking standard, which will make smart home support even more seamless.

Both models are powered by Apple’s A15 Bionic processor, which means both are very overpowered for what they currently do. That’s not a bad thing, though.

And both share the same Siri Remote. It’s still the sleek silver deal we’ve enjoyed for a while now (and it’s still perhaps a little smaller and boxier than you’d like). It still has a combination directional/clickable button/pad thing that sounds weird on paper, but works fine in actuality, with a minimal smattering of buttons. And it has proper power and volume controls, so there’s a pretty good chance it’ll be the only remote you need.

And it now recharges via USB-C instead of Apple’s proprietary Lightning cable.

The Wi-Fi-only Apple TV 4K costs $130, while the one with more storage, plus Ethernet and Thread support, costs $150.

Apple TV software

The original Apple TV hardware was born in January 2007 and ran a modified version of Mac OS X Tiger. Things have changed quite a bit since then, of course. Apple tvOS is a dedicated branch of Apple software that feels a little bit like if you told someone to take the iPhone or iPad experience and stick it on a living room-sized display.

The home screen is as simple as it gets — icons for apps. And those apps all come from the Apple TV app store.

And … that’s it. Mostly. You can hold down the TV button on the remote to slide open a Control Center that very much looks like what you’ll find on iPhone, iPad, or on a Mac. Or click it twice to see thumbnails of your open apps, which you can then swipe away to close manually.

Apple TV homescreen.
Phil Nickinson/Digital Trends

Available apps run the gamut. There are all the streaming services, of course, like YouTube TV or Hulu With Live TV. And utilities. And music and other videos. And if you’re a gamer, Apple TV has a bunch at the ready, too, via Apple Arcade.

There’s also support for multiple user accounts, so you can have a completely difference experience from a family member, be it apps or notifications or whatever. And tvOS remains an excellent platform for things like AirPlay, where you can mirror your phone or use the feature to watch any content from a handheld device or Mac on your TV instead.

And if you’re the owner of an Apple Watch, Apple TV is a brilliant way to use Apple Fitness+.

For those who are into Apple’s smart home ecosystem, Apple TV (the hardware) allows you to use HomeKit (the software) to control supported devices. That ecosystem should grow exponentially once Thread support is mainstream, so that’s a reason to get the more expensive of the two current Apple TV 4K options.

Like other Apple products, tvOS will see updates alongside Apple’s other software.

The TV app on Apple TV

We’ve mentioned the TV button on the Siri Remote. Press it, and it takes you to the TV app. This is where things start to get a good bit more confusing.

The short version is that Apple is trying, with various degrees of success, to make the TV app the one place to go for all TV on Apple TV. Except it’s not.

The TV app on Apple TV.
Phil Nickinson/Digital Trends

A number of major video apps allow their content to be surfaced in the TV app. That’s how you might see an on-demand movie from, say, HBO Max, alongside something from Disney+ or Amazon Prime Video. There are more than 130 services that can pipe content into the TV app. But not participating, still, is Netflix. So for as good as the TV app is in helping you figure out what you want to watch without having to care about on which app you’ll be able to watch it, it’s not all-encompassing.

The cool thing, though, is that the TV app is available on iOS, iPad OS, Mac OS, and Apple TV.

But it definitely tends to make things a little more confusing, and we wouldn’t blame you for ignoring it.

Apple TV+ streaming

Then there’s Apple TV+. It’s Apple’s own premium streaming service that is all about exclusives. If you’re watching it on Apple TV+, be it a movie or series, you can’t watch it anywhere else.

Apple TV+ on Apple TV.
Phil Nickinson/Digital Trends

But there’s nothing particularly exclusive about Apple TV+ itself. While, yes, you can watch Apple TV+ in the TV app on your Apple TV, you also can watch it pretty much anywhere else, be it on hardware from Roku or Amazon, or even Google. Or in a web browser. And that makes sense, because what good is a streaming service that’s only available on certain hardware?

Apple TV+ costs $6 a month.

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